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| reported that aggregate terrestrial radio listenership had declined 6 percent in the last five years and 15 percent in the last decade. We have a very strong and loyal listenership and support because of our diversity," said Fred Johnson, KCSN's general manager. We all know the value that radio brings in terms of immediacy, localization and listenership, but I believe the real value is the relationship that the farm broadcaster has with his/her listeners. |
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