loss leader

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loss leader

A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

(Business / Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

ThesaurusLegend: Synonyms Related Words Antonyms

Noun

loss leader - a featured article of merchandise sold at a loss in order to draw customers

drawing card, leader

feature - an article of merchandise that is displayed or advertised more than other articles

Translations

loss leader n (Comm) → articolo m civetta inv

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drawing card
feature
leader

leaders
loss
special

Loewendick is quick to admit that "recycling is a loss leader for us, at least until we develop better end markets.

Eye on the price: S.G. Loewendick & Sons and Agg Rok Materials ... by Turley, William / Construction & Demolition Recycling

The company is still forging ahead with its university courtship programs, although it's a loss leader for the company.

RealNetworks makes big deals, but Napster may battle back by Potkewitz, Hilary / Los Angeles Business Journal

Minneapolis supermarkets apparently used 2% fluid milk as loss leaders, selling it below the GAO's estimated wholesale price for the market for the entire period.

Retail Spread Widens by dickrell, Jim / Dairy Today

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