loss leader


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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
have been banded about, at the cost of Birmingham almost becoming a loss leader, whilst other cities have progressed and left us behind.
By selling milk as a loss leader, supermarkets are going to create a situation in which there will be no milk or milk purchased from abroad.
But the one thing I can tell you that we've not had any conversations on is Windows 10 being a loss leader for us.
BETWEEN 2000 and 2010, the behaviour of supermarkets, which use milk as a loss leader product, resulted in the closure of 12,706 dairy farms.
Even the GOS sight test can be considered a loss leader, given the paltry amount paid by the Government in England and frozen since 2010/11.
We believe that this will save lives through cutting back on consumption, prevent alcohol related disorder and help community pubs to compete with supermarkets through preventing them using alcohol as a loss leader.
Sir, Asda's ploy to undercut its competitors with its irresponsible Budweiser promotion not only flies in the face of the government's attempts to prevent super markets selling alcohol as a loss leader, but also puts pressure on thousands of independent stores across the country ('Landmark hits: out as Asda for selling Bud 24-pack for [pounds sterling]11', 15 October, pi3).
We consider that using special offers on confectionery to make 'impulse' sales is as detrimental to society as supermarkets selling alcohol as a loss leader.
In recent years, especially after the national conference on tourism, our sector has been experiencing a significant redeployment and is getting revived over one of its cornerstones, namely the South as a loss leader," he told APS on the sidelines of the IFTM-Top Resa show that got underway on Tuesday in the French capital.
Walsall Council member Ian Shires said he wanted to see action to stop supermarkets selling alcohol as a loss leader and for changes in property laws to make sure pubs being sold on remained in the licensed trade.
Pinpointing the loss leader helps focus return-to-work initiatives and measure effectiveness.
Punitive tax measures might have swollen the Treasury coffers, but it has done little to force up the price of alcohol in supermarkets - many of whom continue to run promotions and sell as a loss leader.