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a. Something that tempts or attracts with the promise of pleasure or reward: the lure of the open road.
b. An attraction or appeal: Living on the ocean has a lure for many retirees.
2. A decoy used in catching animals, especially an artificial bait used in catching fish.
3. A bunch of feathers attached to a long cord, used in falconry to recall the hawk.
tr.v. lured, lur·ing, lures
1. To attract or entice, especially by wiles or temptation: Customers were lured to the store by ads promising big discounts.
2. To recall (a falcon) with a lure.

[Middle English, from Anglo-Norman, of Germanic origin.]

lur′er n.
lur′ing·ly adv.
Synonyms: lure, entice, decoy, tempt, seduce
These verbs mean to lead or attempt to lead into a wrong or foolish course: Lure suggests the use of something that attracts like bait: Industry often lures scientists from universities by offering them huge salaries. To entice is to draw on by arousing one's interests, hopes, or desires: The new arrivals were enticed by the state's sunny climate and decent salaries. To decoy is to trap or ensnare by cunning or deception: The partisans caused a disturbance to decoy the enemy patrol into a crossfire. Tempt implies an encouragement or an attraction to do something, especially something immoral, unwise, or contrary to one's better judgment: "the argument ... that options tempt [executives] to corrupt behavior that no decent shareholder would wish to profit from" (Michael Kinsley).
To seduce is to entice away and usually suggests the overcoming of moral resistance: "The French King attempted by splendid offers to seduce him from the cause of the Republic" (Thomas Macaulay).
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References in classic literature ?
He supplicated strength for the weak- hearted; guidance for wanderers from the fold: a return, even at the eleventh hour, for those whom the temptations of the world and the flesh were luring from the narrow path.
I was encouraged by this closing admission on the part of Miss Mills to ask her, whether, for Dora's sake, if she had any opportunity of luring her attention to such preparations for an earnest life, she would avail herself of it?
Old Solomon, in his seedy clothes and long white locks, seemed to be luring that decent company by the magic scream of his fiddle--luring discreet matrons in turban-shaped caps, nay, Mrs.
Far to the north the Big Bwana and his black warriors clung tenaciously to the trail of the fleeing safari that was luring them further and further from the girl they sought to save, while back at the bungalow the woman who had loved Meriem as though she had been her own waited impatiently and in sorrow for the return of the rescuing party and the girl she was positive her invincible lord and master would bring back with him.
This is the more natural as the favorite game of the little ones at present is luring each other away by wiles.
Alas," he said to himself in his dismay, "this is only some one or other of the gods who is luring me to ruin by advising me to quit my raft.