Especificamente, a pesquisa assume uma perspectiva critica de macromarketing
Belk, "Social Change and Gendered Gift-Giving Rituals: A Historical Analysis of Valentine's Day in Japan", Journal of Macromarketing
, 31, 1 (September 2010):53.
The Role of Consumer Agency in the Globalization Process in Emerging Markets, Journal of Macromarketing
, 24 (2), 136-146.
The first part of the book presents macromarketing
as a framework for understanding sustainable enterprise.
It's new but is it good* New product development and macromarketing
Brian Jones and Eric Shaw (2006) exclusively focuses on "historical research" that appeared in the first 25 years of the Journal of Macromarketing
A genese do pensamento do Macromarketing
esteve fortemente ligada a preocupacao com o desenvolvimento de regras de negocio na sociedade (SHETH; GARDNER, 1982).
Only the Journal of Macromarketing
had a somewhat lower percentage (37.
The Dangers and Attractions of Theoretical Eclecticism," Journal of Macromarketing
, (20), 2000, pp.
1999) Postmodernism perspectives for macromarketing
: an inquiry into the global information and sign economy, Journal of Macromarketing
, 19, 2, pp.
Journals, conferences and special-interest groups should help IB scholars better grasp the usefulness and manageability of such historical perspectives, as has been done in the marketing field under the leadership of Stanley Hollander and through the Journal of Macromarketing
A General Theory of Marketing Ethics," Journal of Macromarketing