market research


Also found in: Thesaurus, Medical, Legal, Financial, Acronyms, Encyclopedia, Wikipedia.
Related to market research: market analysis

market research

n.
The gathering and evaluation of data regarding consumers' preferences for products and services.

market research

or

marketing research

n
(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

mar′ket re′search


n.
the gathering and studying of data relating to consumer preferences, purchasing power, etc., usu. done prior to marketing a new product.
[1925–30]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.market research - research that gathers and analyzes information about the moving of good or services from producer to consumermarket research - research that gathers and analyzes information about the moving of good or services from producer to consumer
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
Translations
průzkum trhu
markedsundersøgelse
markkinatutkimus
istraživanje tržišta
piackutatás
markaîskönnun
市場調査
시장조사
prieskum trhu
marknadsundersökning
การวิจัยตลาด
nghiên cứu thị trường

market research

nindagine f or ricerca di mercato

market

(ˈmaːkit) noun
1. a public place where people meet to buy and sell or the public event at which this happens. He has a clothes stall in the market.
2. (a place where there is) a demand for certain things. There is a market for cotton goods in hot countries.
verb
to (attempt to) sell. I produce the goods and my brother markets them all over the world.
ˈmarketable adjective
wanted by the public and therefore able to be sold. a marketable product.
ˈmarketing noun
(the study of) the processes by which anything may be sold. He is in charge of marketing; (also adjective) marketing methods.
ˌmarket-ˈgarden noun
a garden where fruit and vegetables are grown for sale.
ˈmarket-place, ˌmarket-ˈsquare noun
the open space or square in a town in which a market is held.
market price/value
the price at which a thing is being sold at a particular time. What's the current market price of gold?
market research
investigation of the habits and preferences of the public in choosing what goods to buy. She does market research for a cosmetics firm.
be on the market
to be for sale. Her house has been on the market for months.

market research

دِرَاسَةُ السُّوْق průzkum trhu markedsundersøgelse Marktforschung έρευνα αγοράς estudio de mercado markkinatutkimus étude de marché istraživanje tržišta ricerca di mercato 市場調査 시장조사 marktonderzoek markedsundersøkelse badania rynkowe pesquisa de mercado исследование рынка marknadsundersökning การวิจัยตลาด pazar araştırması nghiên cứu thị trường 市场调查
References in periodicals archive ?
While an important tool, market research can be a tricky for research analysts.
Two leading market research companies have realized this yawning gap in the market, and are offering companies operating in Japan a unique chance to bring their market research into the 21st Century.
department to Fulbright scholarships studying communist propaganda in France to serving as the first market research director for Revlon to working for the TV-battered Bureau of Advertising for the American Newspaper Publishers Association.
Nearly half of surveyed pharmaceutical companies have global, centralized market research teams in place, according to a new study by Cutting Edge Information.
com) Products: General management consulting services, recruiting, executive search, market research, syndicated market studies, acquisitions and divestitures, veterinary practice management consulting, technology, communications, industry seminars, and weekly electronic newsletter
Cutting Edge Information's recent study, "Pharmaceutical Market Research Groups: Creating Knowledge for Better Brand Decisions," found that the top-performing market research teams were commonly positioned to access important brand information and effect change.
To justify the costs of expensive market research studies, pharmaceutical market research teams must show their worth to overcome their often small budgets.
Products: Full-service market research firm providing questionnaire planning, data collection, tabulation of results, analyses and full interpretive results
shtml), a market research and strategic consulting firm focused on serving molecular biology and cell biology companies, announced today the launch of its Life Science Dashboards[TM] (http://www.
AM: How significant is market research in developing your marketing plan?
Now in its eleventh year of publication, RBR was the first of the RFL Communications market research newsletters and aims to deliver up-to-date and useful MR news to its subscribers.
In his new role as Senior Market Research Manager, Trautz will work closely with the account management team to better understand their clients' business, ensuring timely delivery of high quality and actionable research.

Full browser ?