market segmentation


Also found in: Financial, Acronyms, Wikipedia.

market segmentation

n
(Marketing) the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy
References in periodicals archive ?
The basic proposition behind market segmentation is that within a total rehabilitation market there may be groups of consumers with similar wants and needs but whose wants and needs are different from other groups (Kotler, 1988).
In the United States, the diffusion of the market segmentation concept in the health care market has been slow since its inception in the early 1960's.
Five forces analysis SOFTWARE IN ASIA-PACIFIC Market Overview Market Data Market Segmentation Market outlook Five forces analysis SOFTWARE IN EUROPE Market Overview Market Data Market Segmentation Market outlook Five forces analysis SOFTWARE IN FRANCE Market Overview Market Data Market Segmentation Market outlook Five forces analysis Macroeconomic indicators SOFTWARE IN GERMANY Market Overview Market Data Market Segmentation Market outlook Five forces analysis