market segmentation


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market segmentation

n
(Marketing) the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy
References in periodicals archive ?
Table 4: Turkey - Baby Food: Retail market segmentation by volume ((000) tonnes) (2013 - 2015)
Table 4: Switzerland - Baby Food: Retail market segmentation by volume ((000) tonnes) (2013 - 2015)
Table 5: Mexico - Bottled Water: Market segmentation by volume (bn litres) (2006 - 2017)
The basic proposition behind market segmentation is that within a total rehabilitation market there may be groups of consumers with similar wants and needs but whose wants and needs are different from other groups (Kotler, 1988).
Table 4: Sweden - Baby Food: Retail market segmentation by volume ((000) tonnes) (2012 - 2015)
Figure 13: Canada - Breakfast Cereals: Retail market segmentation by volume ((000) tonnes) - 2012
Table 5: Chile - Bottled Water: Market segmentation by volume (m litres) (2006 - 2017)
Table 4: Finland - Baby Food: Retail market segmentation by volume ((000) tonnes) (2012 - 2015)
Figure 16: South Korea - Spoonable: Retail market segmentation by volume ((000) tonnes) - 2012
Figure 13: Portugal - Dry: Retail market segmentation by volume ((000) tonnes) - 2012
Table 4: Chile - Baby Food: Retail market segmentation by volume ((000) tonnes) (2014 - 2015)
Figure 13: Russia - Other meals: Retail market segmentation by volume ((000) tonnes) - 2012