marketing research


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marketing research

or

market research

n
(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumermarketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
References in periodicals archive ?
Our organization utilizes marketing research for many efforts, including concept testing/concept development, branding, positioning, naming, logo testing, etc.
A modern consumer society is developing there with remarkable speed, and we expect marketing research needs to increase," says Taori.
In marketing research of Bogart's variety, people are discussing personal wishes and desires for themselves over which they have ultimate power, even if the people gathering the knowledge hope to use it to try to sell them something.
March 9 /PRNewswire/ -- Dan Rosen has been appointed to the position of vice president of Theatrical Marketing Research, it was announced today by Robert G.
Another top feature is the Research Business Report Executive of the Year Award, given each November to the market research professional who, in the opinion of RBR editors, has made the most formidable breakthroughs in the field of marketing research.
om) Products: Strategic consulting, training and development, speeches and seminars, marketing research, technical field services.
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services.
Products: Proprietary farmer/producer research data; custom marketing research services; database development, design and enhancement; custom publishing; list rental
Oncology Marketing Research Expert Bill Bowman to Spearhead Efforts Targeted at Meeting the Industry's Growing Needs for Information and Insight in This Complex Category
Products: Full-service marketing research firm performing custom research for consumer products and agricultural products
Lightspeed Research, a global interactive solutions provider to the marketing research industry, and Forrester Research, Inc.
Traa: The role of marketing research in plan development continues to evolve.

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