mass medium


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mass medium

n. pl. mass media
A means of public communication reaching a large audience.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.mass medium - (usually plural) transmissions that are disseminated widely to the publicmass medium - (usually plural) transmissions that are disseminated widely to the public
transmission - communication by means of transmitted signals
broadcast medium, broadcasting - a medium that disseminates via telecommunications
Translations
References in periodicals archive ?
And it is not just the big names spending money on the most popular mass medium, even small online retailers are spending big marketing dollars on expensive television advertising.
Currently, advertising agencies -- even so-called high-tech or "cyber" agencies are using the Web very naively, as just another mass medium.