Retailers just can't put their brand on a me-too product
and expect to be successful," he continues.
Unlike Apple, which insists on getting it right, Google releases me-too product
8220;Adding email reminders was a natural progression for Giftivo but we did not want to release a me-too product
,” said Giftivo founder Brett DiDonato.
Kidco brought out Centro bubble, a me-too product
that competes against Fresh Up.
Jaime Guisto: We wanted to market to 21-32 year old males, but we didn't want to do a me-too brand or me-too product
So we decided to scale our TopSeries family to fit this need, while also aiming not to create a me-too product
There are aluminum coolers out there in the market, and we didn't want to compete with a me-too product
in that area.
Rather than bringing a me-too product
to market, the company is adding herbs, phytonutrients and more taste to its bars.
If this is true, a me-too store or a me-too product
most likely will not sustain long-term profits either.
As long as manufacturers continue to innovate and give people a reason to buy, and it's not a me-too product
, the high end will remain in demand.