me-too product


Also found in: Financial.
Translations

me-too product

n (Comm) → Me-too-Produkt nt, → Nachahmerprodukt nt
References in periodicals archive ?
8220;Adding email reminders was a natural progression for Giftivo but we did not want to release a me-too product,” said Giftivo founder Brett DiDonato.
Jaime Guisto: We wanted to market to 21-32 year old males, but we didn't want to do a me-too brand or me-too product.
VK Cheeky is a secondary, me-too product that appears to have been created to ride on the wake of the recent success of WKD Purple.
So we decided to scale our TopSeries family to fit this need, while also aiming not to create a me-too product.
BevNet, an online soft drink publication known for its reviews, said the following about Roaring Lion: The drink has ``clearly established itself as a me-too product.
As long as manufacturers continue to innovate and give people a reason to buy, and it's not a me-too product, the high end will remain in demand.
The danger is it's just a me-too product - almost definitely low margin and only really there to keep customers.
If all you bring is a me-too product and approach, you will just be another one who came to pay a visit," he said.
To win in the juices and smoothies market you must be different, not a me-too product ('Nestle teams up with Boost Juice Bars to take on Innocent', The Grocer, 5 April, p55).
I don't see the benefit in a me-too product in an already saturated market," said commercial director Giles Brooks.
North America is a big opportunity, [but] you can't get in with a me-too product.
IF you are only interested in the cheap deal, me-too product for the short term gain, then VOXIM is probably not right for you