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micromarketing

   Also found in: Wikipedia 0.01 sec.
micromarketing [ˌmaɪkrəʊˈmɑːkɪtɪŋ]
n
(Business / Marketing) the marketing of products or services designed to meet the needs of a very small section of the market


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In fact, even as the North American landscape began to change, and significant drops in ratings and circulations began to occur, it was not until just recently that companies have seriously considered micromarketing a viable ?
Journal of Micromarketing 27 (2): 126-137 World Cancer research Fund/American Institute of Cancer Research 2007.
credit for micromarketing to its consumers in Southern California as opposed to the large chains that have centralized buying in another time zone.
 
 
 
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