misbrand


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mis·brand

 (mĭs-brănd′)
tr.v. mis·brand·ed, mis·brand·ing, mis·brands
To brand or label incorrectly, especially in order to mislead or defraud.

misbrand

(ˌmɪsˈbrænd)
vb (tr)
(Marketing) to brand or label incorrectly or misleadingly
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References in periodicals archive ?
In a letter to Takeda's North American division, the DDMAC says the claims misbrand Rozerem and requests that the drug maker immediately cease dissemination of the materials and produce a plan for discontinuing their use.
The FDA this past year joined forces with Pfizer, the manufacturer of Zoloft, by submitting an amicus ('friend of the court') brief in one of our Zoloft suicide cases, stating that it would not allow Pfizer to place a suicide warning in the label for Zoloft even if Pfizer sought to include one because, to do so, according to FDA attorneys, would misbrand the drug.