Paul's Language of [Zelos]: Monosemy
and the Rhetoric of Identity and Practice
is the condition where a word or phrase has a single meaning, or where there is an absence of ambiguity.
From a semantic perspective, the marketing discourse, like most specialized discourses, is traditionally characterized by monosemy
, mono-referentiality, semantic precision, conciseness and impersonality.
Consequently, meanings can be understood as either detailed, static, rigid and finite inventories of senses, oscillating between rampant polysemy (Lakoff 1987) and monosemy
(Goldberg 1995), or as meaning potentials (Vandeloise 1994; Kemmer 2005; Szwedek 2007).
2) Very basically, a stance was taken which positively acknowledges polyfunctionality (polysemy), as opposed to a monosemy
This paper does not address the question of whether extension is based on, or reflects, monosemy
or polysemy of kin terms (see Noricks 1987 for a discussion), but it does articulate the mechanisms inherent in such extensions.
We argue that both the gradual diachronic expansion of the range of uses of both items, and the small, but nevertheless clear, differences of use among the two that we observe in synchrony, support an analysis in terms of polysemy, as opposed to monosemy
Thus, the monosemy
of a collocation such as take a picture is at least in part a function of processes that are typical of the formation of lexical units, namely coselection, repetition/recurrence in discourse, and intertextual bonding.
Essay 2 compares monosemy
, polysemy, and ontology in Plato's Cratylus with Eriugena's and Anselm's assimilations of Plato's doctrines mediated through Calcidius, Macrobius, Martianus Capella, Boethius, and Augustine, and it terminates with insights of Hugh of St.
both network and monosemy
views might be needed to fully explain how speakers learn and use words with multiple meanings" (Gibbs i Matlock 2001: 236),
On the basis of these results it is argued that neither the monosemy
nor the multiple meanings approach can fully explain the data, but that the results are best explained by a combination of word learning principles and children's ability to categorize the contextual properties of each sense's use in the ambient language.
2000 "Lexical 'factes': Between monosemy
and polysemy", in: Susanne Beckmann--Peter Paul Konig--Georg Wolf (eds.