motivational research

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motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.

motivational research

n
(Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns. Also called: motivation research
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Issues with using self-report instruments have been widely recognized by social science researchers; and alternative measures such as observation and behavioral protocols have been used in motivation research.
Another strand of motivation research in the context of interpreter education aims to unearth students' goal/orientation when choosing to learn interpreting.
Directional paths between latent variables were modelled as per the study hypotheses based on existing motivation research.
Cognitions are often noted as a source of intervention that promotes adolescent motivation (Thomas & Velthouse, 1990); however, most cognitive motivation research has not investigated this relationship through a cultural lens.
Keller in the summary of motivation research presented an applied model to design learning environment.
While motivation research perspective sets the causes that stimulate consumption to the level of unconscious mind, the behavioral perspective considers that consumers act rationally.
Nowadays motivation research and its impact on self-regulation of academic learning has received much attention.
When my 2010 article, "Motivation in the Applied Vocal Studio: An Overview," appeared in this publication, I was in the beginning stages of understanding how vast the field of motivation research is and how far I still had to go in order to relate my findings to a dissertation study.
With regard to motivation research, the intrinsic and social motivation has usually been discussed in seeking to understand reasons for consumer art-related preferences (Boorsma, 2006; Kotler & Scheff, 1997).
In his landmark review of motivation research in psychology, Pintrich (2003) posited the question, "What motivates students in school?
Comparison between self-concept and self-efficacy in academic motivation research.
Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp.