motivational research


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motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.

motivational research

n
(Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns. Also called: motivation research
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There are two main bodies of motivational research to assist general managers in designing performance measures that link employee expectations, managerial performance criteria, and rewards.
Future motivational research should study in depth these multiple itineraries and the ways that teachers can effectively match them.
HCG's services include feasibility planning, competitive trial analysis, research study "branding", subject/principal investigator motivational research, multimedia advertising, public relations, "grassroots" community outreach initiatives, and patient/professional education.
Researchers in psychology from North America and Europe provide a broad overview of the field, beginning with a historical perspective, and covering forms and systems of motivation, motivational processes and differences, and applications of motivational research.
Cacioppo; as well as critical contributions to motivational processes and differences, as well as applications of motivational research.
We understand market share analysis, industry characteristics studies, target market identifications, focus group studies and motivational research.
His model was based on a comprehensive integration of social goals and social motivational research.
He refers to Packard in "Why the Edsel Laid an Egg: Motivational Research vs.
In The Presidential Papers of 1963, Mailer writes of society: "Our emotions are turned like television dials by men in motivational research.
Alarmed by new techniques that convinced people to run out and buy things, he detailed advertising's fascination with the school of consumer analysis known as motivational research.
TNS combines its specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.