motivational research


Also found in: Medical, Financial.

motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.

motivational research

n
(Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns. Also called: motivation research
Mentioned in ?
References in periodicals archive ?
Moreover, the study presents recommendations to facilitate the acquisition of second language that contribute considerably to the field of motivational research.
The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transatlantic career of Austrian migr Ernest Dichter, often called the father of motivational research, as a focal point.
Motivational Research show 70% of people who start a fitness/diet regime stop, if they have not set themselves a target Work out before work or turn your commute in to a workout.
There are two main bodies of motivational research to assist general managers in designing performance measures that link employee expectations, managerial performance criteria, and rewards.
Future motivational research should study in depth these multiple itineraries and the ways that teachers can effectively match them.
Future motivational research will need to sort out the complex relationships between fear of failure, self-handicapping, and negative emotions.
At the beginning of the past two decades, Weiner (1990) discerned an amplified focus of the self in motivational research.
2) This absence of voice-specific motivational research creates a need to develop a framework for study by first considering basic motivation theories that currently prevail in academic research, and then looking at how they can be understood in the context of the applied voice studio.
Researchers in psychology from North America and Europe provide a broad overview of the field, beginning with a historical perspective, and covering forms and systems of motivation, motivational processes and differences, and applications of motivational research.
Cacioppo; as well as critical contributions to motivational processes and differences, as well as applications of motivational research.
We understand market share analysis, industry characteristics studies, target market identifications, focus group studies and motivational research.