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motivational research

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motivational research
n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.

motivational research
n
(Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns Also called motivation research


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In motivational research, students who felt a sense of control over how they achieved a goal ultimately became more engaged students (Pintrich, 1995).
Researchers in psychology from North America and Europe provide a broad overview of the field, beginning with a historical perspective, and covering forms and systems of motivation, motivational processes and differences, and applications of motivational research.
Cacioppo; as well as critical contributions to motivational processes and differences, as well as applications of motivational research.
 
 
 
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