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mug's game

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ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.mug's game - a futile or unprofitable endeavor
attempt, effort, try, endeavor, endeavour - earnest and conscientious activity intended to do or accomplish something; "made an effort to cover all the reading material"; "wished him luck in his endeavor"; "she gave it a good try"


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Expecting massive behavioral change, whether in advertising or in any human habit, is a mug's game, which is why I'm not yet persuaded that GrowthSpur will remake the local ad landscape.
Byline: Mike Walters PLAYING the black market has always been a mug's game, but one Ashes fan in Birmingham really was chasing fool's gold when play was washed out on Saturday.
Byline: Alastair Gilmour THE general consensus is that trying to make money out of horses is a mug's game.
 
 
 
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