In Information Systems, research has focused on how individuals multitask
with technology devices (Adler & Benbunan-Fich, 2013; Benbunan-Fich & Truman, 2009), the effects of interruptions on performance (Adler & Benbunan-Fich, 2012; Mansi & Levy, 2013) and the tendency to maintain multiple conversations at the same time or multi-communicating (Cameron & Webster, 2013).
In reality though, your brain does not really multitask
This trend held even for teens who felt they could multitask
In other words, people are less likely to multitask
when performing a controlled task (Schneider & Shiffrin, 1977).
They found that study participants who reported most frequently using media to multitask
had lower density in the gray matter of a brain region called the anterior cingulate cortex, a region involved in emotional control and thinking.
The Stanford researchers compared groups of people based on their tendency to multitask
and their belief that it helps their performance.
Clifford Nass, a Stanford University professor who has done some of this research, says that people who multitask
all the time can't filter out irrelevancy and may even become chronically distracted.
For example, the computer is built to multitask
, because several tasks can be accomplished using one device (e.
In contrast to everything else in your life, the more you multitask
, the worse you are at it.
A University of Utah study published earlier this year at PLOS ONE measured the ability of undergraduate psychology students to multitask
, along with their perceived ability to do so.
Dave Crenshaw advises using what he calls 'switch busters' to limit the temptation to multitask
BEWARE the motorist who chats on the phone while trying to drive: a study suggests that people who multitask
the most are the least able to do so.