nar·row·cast (n r  -kst )intr.v. nar·row·cast, nar·row·cast·ing, nar·row·casts To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers. [narrow + (broad)cast.] nar row·caster n. |
narrowcast [ˈnærəʊˌkɑːst]
vb -casts, -casting, -cast, -casted
1. (Communication Arts / Broadcasting) (tr) to supply (television programmes) to a small area by cable television
2. (Communication Arts / Broadcasting) (intr) (of programmers or advertisers) to target a specialized audience on radio or television Compare broadcast
narrowcasting n
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