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The FTC is concerned that "paid search results have become less distinguishable as advertising," and is directing search engines to "clearly and prominently distinguish advertising from natural search results.
The group said it is making progress on re-gaining natural search positions.
It said: "As has happened in the past, now the algorithm changes have settled down we are working on regaining our positions in natural search in insurance.
Greenlight's report also ranked the most visible sites for cooking appliances in Natural Search and Paid Media based on how visible they were for the most popular keyword searches.
The report said: "Removal of these advertisements simply raised the prominence of the eBay natural search result.
The intention is to bring an SEO platform with enterprise class features within reach of small businesses to maximize ROI of their online presence with low cost and targeted natural search traffic.
Volvo Car Corporation (Volvo), a subsidiary of Ford Motor Company (NYSE: F), has restructured its marketing budget to concentrate on natural search and social media.
According to the company, its site comparison tool is optimised for Google and analyses two websites against key natural search criteria - Google Page Rank, site saturation, backlinks and directory placement.
In November, it achieved a dominant share of visibility across both the Natural Search and Paid Media listings - 60% and 72%, respectively.
Vauxhall, a subsidiary of General Motors Corporation (NYSE: GM), has named I Spy Search, a specialist agency, to handle its natural search marketing account.
Jobs are listed in addition to a free inclusion in the natural search results of Indeed.