niche product


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niche product

- A product that is made and marketed for use in a small and specialized but profitable market.
See also related terms for special.
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Soon it was tagged a niche product and no longer was king.
If GX3 gets final approvals, look for VW to take an equally unique approach to manufacturing the niche product with complete development outsourced to a third-party capable of providing the engineering capacity and manpower to bring the cycle to market.
Jazz paraphernalia is an interesting niche product that should sell well over the Internet.
Experience in the wireless two-way radio industry and good business sense led two local entrepreneurs to diversify their business by developing a niche product for the mining industry.
Ivezic and others maintain that Luminite has now become a niche product in the $3.
When you complete the group-coaching program you will have created a niche product along with a marketing plan ready to go.
To highlight the more critical ones, as a rule a significant niche product will:
This acquisition reflects the continued execution of our growth strategy to acquire and license niche product lines from larger companies in our industry.
The niche product is a very different proposition from Acme and, as such, needs a new strategy to be successful.
MaybeKine New York-Garnier's Maybelline New York Mineral Power makeup, which was selected as a top niche product this year by Lewis Drugs, was voted the 2008 Marketplace Product Showcase winner in the cosmetics and fragrances category.
While it is true that successful and enduring niche products are those that are consistently supported through targeted national media (generally cable television, radio and specialty magazines), as well as through effective coop promotional programs, it is above all the continuing close partnership between niche product developers/marketers and retailers that builds and maintains the productive O-T-C health care strategies these niche products represent--to the mutual benefit of manufacturers, retailers and consumers.
The Company's basic strategy is to acquire or license brand name, niche product lines from larger companies that divest mature products to focus on newly discovered molecules.