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overhype

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o·ver·hype  (vr-hp)
tr.v. o·ver·hyped, o·ver·hyp·ing, o·ver·hypes Slang
To promote or publicize to excess: Promoters grossly overhyped the movie.
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After suffering from very negative feedback following the launch of Vista nearly three years ago Microsoft has been very careful not to overhype the product.
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