own brand

(redirected from own brands)

own brand

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.

own brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): own-brand products.

own brand

store brand
Translations

own brand

nHausmarke f

own brand

n (Comm) → marchio proprio
References in periodicals archive ?
Going forward, we shall continue seize the rapid development opportunities brought by our Own Brand, increase number of distributors and boost our overall sales performance by further strengthening the brand awareness and influence of our Own Brands.
Vice president of product management/fresh own brands for Albertsons
As part of its ongoing commitment to reduce the sugar, fat and salt content across all its own brands to help Britains shoppers make healthier choices, today Tesco has announced further reductions to sugar levels in its own brand soft drinks.
BJ's Wholesale Club has named David Atkins vice president of own brands.
As a result, Key Note expects supermarket own brands to continue to dominate the grocery market over the next 5 years, with the share of the market represented by own brands likely to remain over 50 percent up until at least 2017.
2010) while the literature on own brands in Asia is limited.
And shoppers have caught on, with sales of own brands rising 34 per cent from 2005 to recession-hit 2009, latest figures show.
LIDL has countless quality own brands, available at a fraction of the cost of well known brand names.
They can continue to export under the buyers logo but should side by side also promote their own brands internationally and maintain quality and bench mark which in time to come would be recognised as reliable brands, Zulfikar Thaver added.
Summary: A consumer guide says you don't need to splash the cash on bubbly, as supermarkets' own brands of Champagne do well in a taste test.
Comparison website u-switch says the number of people buying own brands trebled in the past year to 73 per cent.
Most supermarkets have their own brands that work out cheaper on the pocket and are often just as good as their branded counterparts.