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perceptual mapping

   Also found in: Wikipedia 0.01 sec.
perceptual mapping
n
(Business / Marketing) Marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success


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They will be given a tool kit and invited to participate in the creation of a perceptual mapping of car design.
Perceptual Mapping of Competing Asian Nations The perceptual map of nations that was developed exhibited three dimensions.
 
 
 
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