personalize

per·son·al·ize  (pûrs-n-lz)

tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es

1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.

3. To have printed, engraved, or monogrammed with one's name or initials: personalized the stationery; personalized the bath towels.

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person·al·i·zation (-l-zshn) n.

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personalize or -ise

Verb

[-izing, -ized] or -ising, -ised

1. to base (an argument or discussion) around people's characters rather than on abstract arguments

2. to mark (stationery or clothing) with a person's initials or name

3. same as personify

Thesaurus

Verb

1.

personalize - make personal or more personal; "personalized service" personalise, individualise, individualize alter, change, modify - cause to change; make different; cause a transformation; "The advent of the automobile may have altered the growth pattern of the city"; "The discussion has changed my thinking about the issue" depersonalise, depersonalize, objectify - make impersonal or present as an object; "Will computers depersonalize human interactions?"; "Pornography objectifies women"