pinwheel roll

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Noun1.pinwheel roll - pinwheel-shaped rolls spread with cinnamon and sugar and filled with e.g. jam before baking
coffee roll, sweet roll - any of numerous yeast-raised sweet rolls with our without raisins or nuts or spices or a glaze
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Additionally, try rolling them up in cone shapes rather the traditional pinwheel roll so that customers can walk away with their sandwiches.
The pinwheel rolls are accented with a swirl of salty Greek-style olives and feta cheese.