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presell

   Also found in: Financial 0.01 sec.
pre·sell  (pr-sl)
tr.v. pre·sold (-sld), pre·sell·ing, pre·sells
1. To sell (a house, for example) in advance of construction.
2. To promote (a product not yet on the market) by means of advertising.
3. To condition (a potential customer) in advance for later purchase of a product.

presell [priːˈsɛl]
vb (tr) -sells, -selling, -sold
1. (Business / Commerce) to promote (a product, entertainment, etc.) with publicity in advance of its appearance
2. (Business / Marketing) to prepare (the public) for a product, entertainment, etc., with advance publicity
3. (Business / Commerce) to agree a sale of (a product) before it is available
4. (Communication Arts / Journalism & Publishing) to sell (a book) before its publication date


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Creating a small site that contains 25-30 content pages based around the theme of your products will do wonders to help PREsell to visitors.
The goal of any Suspect communication is not to sell, but to PREsell ?
The main purpose for a free ebook is to presell/generate leads for a paid product, you would presell by explaining advantages and benefits subtly in the ebook and generate leads by providing links within it.
 
 
 
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