press agent

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press agent

n.
A person employed to arrange advertising and publicity, as for a performer or business.

press agentry n.

press agent

n
(Journalism & Publishing) a person employed to obtain favourable publicity, such as notices in newspapers, for an organization, actor, etc. Abbreviation: PA

press′ a′gent


n.
a person employed to promote an individual or organization by obtaining favorable publicity.
press′-a`gent•ry, n.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.press agent - someone employed to arrange publicity (for a firm or a public figure)press agent - someone employed to arrange publicity (for a firm or a public figure)
publiciser, publicist, publicizer - someone who publicizes
Translations
addetto stampaagente pubblicitario

press agent

npress agent m/f
References in periodicals archive ?
The Press Agentry Model (Model 1) and The Public Information Model (Model 2), relate to oneway communication from organisations to their publics and do not involve research for the development of messages (Mahoney, 2008).
Both press agentry and public information are one-way models of public relations and also asymmetrical models.
The press agentry model also seems to be quite important, as it has 3.
On the other hand, consider the present state of press agentry.
Grunig's (1984) original four public relations models including press agentry model, public information model, two-way asymmetrical model, and two-way symmetrical model, were used in these three countries.
It's a good line, combining the best of reporting and press agentry.
39) Notably, the guidelines did not focus on practitioners' professional practices but merely upon techniques for media relations, if not press agentry.
Not to be swayed by press agentry, traditional thinking, or a personal bias they weren't even conscious of.
The engineered communication sponsored cynicism among those with no ability to unravel truth; it was the inevitable outcome, it would seem, to communication moving from flim-flammery and press agentry to cleverly bundled messages.
1995) and is often misunderstood by sports reporters, who believe that SIDs most often utilize the press agentry model of public relations (McCleneghan, 1995a).
Rather, the typical pattern that emerged in most cases was for public relations to alternate between press agentry and two-way symmetrical, or more often, asymmetrical-type practices.
With Nixon, Truman and Wallace, however, uncritical portraits are offset by other works that penetrate the radiant sheen thrown up by historical press agentry.