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price leadership

   Also found in: Financial, Wikipedia 0.01 sec.
price leadership
n
(Business / Marketing) Marketing the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war
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He said: "As a result of our price leadership we have continued our momentum and accelerated into 2009.
Price cuts provide key to higher sales; ASDA by Huddersfield Daily Examiner (Huddersfield, England)
We finished the year with a strong balance sheet," Duke said, highlighting the company's "strong price leadership.
Wal-Mart quarterly profit drops 7.7 percent by AFP / AFP American Edition
At a time when our customer is feeling the pressure of a tough economy, Wal-Mart's price leadership is more important than ever,” he added.
Wal-Mart net sales climb in Q3 by Stockhouse Editorial Staff / Stockhouse
 
 
 
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