private label


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private label

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

pri′vate-la′bel adj.
References in periodicals archive ?
As shoppers become more aware of labels, ingredients, and product quality, the private label category will continue to gain confidence from consumers.
This regional variance highlights several important factors behind the success of private label coffee: a growing, modern, discount oriented retail environment and a consumer preference for fresh rather than instant coffee.
An evolving retail landscape, the rise of the savvy shopper and a fierce price war between retailers has seen the first signs of a slowdown and even a decline in some markets for private label since the start of the recession.
Rabobank analyst Sebastin Schreijen commented: It took 50 to 60 years for private label to reach a market share of over 40 percent in the likes of the UK and Switzerland.
In general terms, the use of private labels is higher in emerging markets than it is in established markets-which can be shown to be nearing saturation.
A survey conducted by ACNielsen revealed that sales growth for private label products will experience annual growth of 44 percent for 2003.
Since 1997, private label products have grown from having a presence in 69% of the categories tracked by ACNielsen to 75%, entering 88 new categories in that time.
Retail prices, despite such pulp cost hikes, have not increased yet, although private label manufacturers are no doubt feeling the squeeze.
However, I do believe that if the brand itself is managed properly, there's no reason for a private label to exist.
multi-outlet geographies for the first time, this edition of Times & Trends digs even deeper and broader into private label trends than previous reports.
Bruce Woodlief: Private label in general continues to hold on to share gains that were built during the great recession that started in 2008.
Apart from the obvious factor that consumers are more inclined to seek out the value that private label products represent in a downturn, there has been another factor that has boosted the private label segment; the shift from on- to off-premise sales.
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