private label


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private label

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

pri′vate-la′bel adj.
References in periodicals archive ?
Established in 2006, the Private Label Hall of Fame program honors retailer and supplier executives who have made outstanding contributions to advance innovation and growth within the private label arena.
Although store brands and private label SKUs have long been purchased for price reasons -- and touted as such -- a broader definition of value has emerged in recent years.
This regional variance highlights several important factors behind the success of private label coffee: a growing, modern, discount oriented retail environment and a consumer preference for fresh rather than instant coffee.
Rabobank analyst Sebastin Schreijen commented: It took 50 to 60 years for private label to reach a market share of over 40 percent in the likes of the UK and Switzerland.
The study reveals that national brand marketers' efforts have been producing results, evidenced by private label share losses across many consumer packaged goods (CPG) categories and channels during the past two years.
Bruce Woodlief: Private label in general continues to hold on to share gains that were built during the great recession that started in 2008.
At Sunflower Farmers Markets, private label is an integral part of the 33-store chain's strategy.
and Europe: Retail Branding Strategies Capture Market Potential," explores store brand trends across the two continents, and reveals insights into what both retailers and manufacturers can do to achieve their private label objectives and meet consumer needs.
In general terms, the use of private labels is higher in emerging markets than it is in established markets-which can be shown to be nearing saturation.
A survey conducted by ACNielsen revealed that sales growth for private label products will experience annual growth of 44 percent for 2003.
Since 1997, private label products have grown from having a presence in 69% of the categories tracked by ACNielsen to 75%, entering 88 new categories in that time.
Retail prices, despite such pulp cost hikes, have not increased yet, although private label manufacturers are no doubt feeling the squeeze.
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