Also found in: Thesaurus, Encyclopedia, Wikipedia.


Acting in advance to deal with an expected difficulty; anticipatory: proactive steps to prevent terrorism.

pro·ac′tion n.
pro·ac′tive·ly adv.
pro·ac′tive·ness, pro′ac·tiv′i·ty n.


action that initiates change as opposed to reaction to events
[C20: from pro-2 + (re)action]
References in periodicals archive ?
The ready-to-fly (RTF) Tornado H920 package includes a travel case, the ST24 personal ground station, Proaction grip for stable ground footage, two batteries and a premium two-port charger for the suggested retail price of $4999.
MESSAGE: Pioneer's newly redesigned ProAction newsletter supports improved professionalism of Pioneer agents while providing sales representatives Information to help with customer servcie.
Other Prominent Vendors in the market are: Friggs AB, Genuport Trade AG, Nutrition & Sante, Optimum Nutrition, PacificHealth Laboratories, PowerBar Europe, ProAction Srl, Reflex Nutrition, Science in Sports, Ultimate Nutrition and Weider Germany.
In addition, $529,000 will be used to implement the proAction Initiative, a national assurance program for dairy production that demonstrates the dairy industry s continued commitment to customers to provide high-quality, safe Canadian milk and dairy products that are produced responsibly.
He chose cowboys, knights and youth, drawing associations with figures who demonstrated individualism and proaction, but who worked for the good of the community.
Morris, Webb, and Franklin (2011) assess five empirical studies that examine the EO and performance relationship in nonprofts and found that two studies (Bhuian, Menguc, and Bell, 2005; Pearce, Fritz, and Davis, 2010) found a positive impact for EO on some measure of economic or financial performance of the nonprofits; two studies (Coombes, Morris, and Allen, 2009; Morris, Coombes, and Schindehutte, 2007) found no significant linkages in nonprofits between EO and financial performance, and one study (Voss, Voss, and Moorman, 2005) found that the relationships between three dimensions of EO--risk taking, proaction and innovativeness--and financial performance were mixed depending on the measure of performance used.
I wish my own ward councillors would show as much proaction.
However of particular note is the high reputation--for independent proaction in providing analyses of trends and issues--of the large Australian Parliamentary Library in Canberra.
This is one plane in our inventory that i s positive in proaction.
If the amphibious assault against a hostile shore is among the most complex, technologically and organizationally, of all military undertakings, the amphibious withdrawal does the assault one better--its execution comes as a "branch," a contingency, against reversal of fortune, thus as reaction rather than proaction.