promotional expense


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Noun1.promotional expense - the cost of promoting a product
business expense, trade expense - ordinary and necessary expenses incurred in a taxpayer's business or trade
References in periodicals archive ?
Barter can be used in several ways to lower the risk of introducing a new product or service--in test marketing, for example--because it costs nothing in promotional expense other than barter exchange fees.
Additionally, the company believes this planned refinement in its promotional policies will continue to allow it to improve its promotional expense ratio, which was already down to 27.
In addition to the promotional expense reclassification, the Company's continued review of its historical financial statements has identified other necessary revenue adjustments related to promotional expenses, accounting period cutoff, and other related revenue recognition issues.
Sales and promotional expense was $53,154 versus $55,226 for fourth quarter 2001.
Three Months Year 1999 1998 1999 1998 For the Periods Ended December 31 (In thousands, except per share amounts) Net income (loss) Income before preopening and related promotional costs, extraordinary item and cumulative effect of accounting change $65,447 $37,433 $168,526 $142,756 Preopening and related promotional expense (2,040) (57,531) (27,558) (57,531) Extraordinary loss on early retirement of debt -- -- -- (3,521) Cumulative effect of accounting change -- -- (30,577) -- Net income (loss) $63,407 $(20,098) $110,391 $81,704 Basic earnings (loss) per share Income before preopening and related promotional costs, extraordinary item and cumulative effect of accounting change $0.
This lets authors avail of a quality publish package and save as much as $1,350 on promotional expenses at the same time.
AT&T also expects higher promotional expenses to hurt wireless service margins in the quarter.
check] Establish controls over promotional expenses, travel, entertainment, sponsorships, and gifts.
Sadly, they say much of it went to their record company and promotional expenses.
The grants are designed to help small and medium-sized enterprises establish sustainable export markets, providing annual grants which partially reimburse promotional expenses.
3 percentage points of sales, primarily due to increased promotional expenses.
This method of competition ''has led to higher advertising and promotional expenses, dilution in brand value and shorter product cycles,'' the credit rating agency said in a statement.
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