promotional material

Also found in: Thesaurus, Wikipedia.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.promotional material - a message issued in behalf of some product or cause or idea or person or institutionpromotional material - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
subject matter, content, message, substance - what a communication that is about something is about
buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
public relations, PR - a promotion intended to create goodwill for a person or institution
blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book"
ballyhoo, hoopla, hype, plug - blatant or sensational promotion
sales pitch, sales talk, pitch - promotion by means of an argument and demonstration
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
sales promotion - promotion that supplements or coordinates advertising
References in periodicals archive ?
The gold standard by which all promotional material is judged is the package insert (PI), which is an FDA-approved document containing indications for use, dosing and administration, safety and risk information, approval study data, and much more.
The 83-year-old actor ensured to maintain his A-list status by demanding that his name, at any promotional material, was 25 percent bigger than any other cast members name.
Forty NHS trusts in England allow solicitors to advertise using display posters and other promotional material, according to a Sky News investigation.
ISLAMABAD -- National Disaster Management Authority (NDMA) Monday arranged a 2-day exhibition of the IEC and promotional material on disaster risk management as well as an Innovative Initiative Conference.
Shortage of promotional material, lack of information when concluding contracts with banks and inappropriately marked windows are only some of the problems consumers face when using financial services.
Support literature' features downloadable clinical and product information and 'marketing material' offers a range of promotional material available to order and demonstration tools as well as promotional material for the charity Vision Aid Overseas.
Promotional material about the three-day "Salute to the Troops" celebration strongly suggested it was co-sponsored by the Air Force and Army alongside several evangelical groups: Task Force Patriot USA (TFP), LifeWay Christian Stores and Holman Bible Outreach International.
After examining a number of cases defining advertising, the court found it "unnecessary" to speculate whether Maryland would follow the majority view (the widespread distribution of promotional material to the public at large) or the minority view (advertising broadly encompasses personal or one-on-one solicitation).
Material for this column has been developed in most cases from promotional material supplied by the companies, which have not paid to appear in this column.
Included in the exhibit were promotional material with corporate testimonials and messages from the Northern cities.
In fact, much of JVC's own promotional material was edited using Aspect HD in Adobe Premiere.
The rate that will apply after the introductory period may appear much less prominently in the promotional material, or it may appear only in the disclosure table.

Full browser ?