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psychographics

   Also found in: Wikipedia 0.01 sec.
psy·cho·graph·ics  (sk-grfks)
n.
1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
2. (used with a pl. verb) The data obtained from such study.
[psycho- + (demo)graphics.]
psychographics [ˌsaɪkəʊˈgræfɪks]
pl n
(Sociology) (Business / Marketing) (functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research
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The upcoming census is a great opportunity to retool for your "real" customers based on demographics, psychographics or what lifestyle activities do your customers do, plus where they live, work and shop.
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As the brand Chik Satin aims at giving its users a feeling of confidence with gorgeous hair, with this program we were able to create a strategy that amalgamates brand values with customers' psychographics quite effectively and thereby creating a right connect.
Chik Satin partners with Jagran Solutions by Asian News International
 
 
 
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