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puffery

   Also found in: Wikipedia 0.01 sec.
puff·er·y  (pf-r)
n.
Flattering, often exaggerated praise and publicity, especially when used for promotional purposes.

puffery [ˈpʌfərɪ]
n pl -eries
(Business / Marketing) Informal exaggerated praise, esp in publicity or advertising
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.puffery - a flattering commendation (especially when used for promotional purposes)
flattery - excessive or insincere praise


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In chapters that consider the roots of American optimism, the business of motivation, the "God wants you to be rich crowd," and more, the author skewers what she sees as the source of the Panglossian puffery that is afoot in America today.
Come back media aggrandisement and tabloid puffery, all is forgiven.
These constraints are symbolized by the chametz, the leavened products that are banished for the holiday, and which allude to the spiritual impediment of ego puffery.
 
 
 
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