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Exaggerated praise, especially when used in publicity.


n, pl -eries
(Marketing) informal exaggerated praise, esp in publicity or advertising


(ˈpʌf ə ri)

n., pl. -er•ies.
publicity, acclaim, or praise that is unduly exaggerated.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.puffery - a flattering commendation (especially when used for promotional purposes)
flattery - excessive or insincere praise


A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
Slang: hype.
References in periodicals archive ?
The glitzy puffery of the materials may attract some students, but they're unlikely to be the most promising ones.
2015 Nissan Titan : This is a comparison that shows how the new Tundra is exploding in popularity, not because of flash and puffery, but because of sheer capability.
The US is outperforming Europe and the Yellen Fed will be forced to normalise rates sooner than the markets expect, despite the puffery from Jackson Hole.
Thus, that's mere selling puffery, the opposite of reaching an objective empirical conclusion.
They don't want to put a bunch of puffery out there that we overstated something or were completely in error.
SPLURGE: No Puffery Cooling roll-on for puffy eyes.
Examples of puffery could be a massage therapist claiming to give the best massage in the world or a naturopath selling herbs that will melt fat away.
Origins No Puffery Cooling Roll-on For Puffy Eyes, PS24 Make sure your eyes are in good order and bag-free with this lovely cooling roll-on that will help you ditch the concealer from time to time.
No Puffery Cooling Roll-On for Puffy Eyes helps reduce signs of puffiness and fatigue.
Let's hope that the Information Affairs Authority and Bahraini embassies abroad send a copy of the Belfer paper to every network and newspaper editor, every hostile journalist, institution and non-governmental organisation that assists you in your puffery, so that if they truly base their own reports on unbiased facts, here is a little something to help them.
These stories succeeded in part because they avoided what Sachs calls the "five deadly sins" of storytelling: vanity, authority, insincerity, puffery and gimmickry.