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quota sampling

   Also found in: Medical, Legal, Financial, Encyclopedia, Wikipedia 0.01 sec.
quota sampling
n
(Business / Marketing) Marketing a method of conducting marketing research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc.


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It was almost as bad as the Dewey over Truman fiasco 60 years earlier, a result that led survey organizations like Gallup both to move from quota sampling to probability selection and to extend polling to later in the campaign.
We used a quota sampling strategy to select informants of different age and sex, from rural and urban areas.
Participants: One hundred children without CP between 7 and 15 years old were recruited by quota sampling, with a minimum of 10 children in each year of age.
 
 
 
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