Heineken USA has announced the launch of Dos Equis Dos-A-Rita, a ready-to-serve
Lager Margarita blend that will hit retail accounts beginning this spring.
In April, Skinnygirl Cocktails' expanded its low-calorie portfolio to include a ready-to-serve
mojito and grapefruit margarita.
According to data from SymphonyIRI, private label ready-to-serve
wet soup took the biggest tumble over the past year.
The answer, it says, is the new servEasy food system: "Asiatic delicacies, hand prepared with great detail in the country of origin, offered fresh-frozen as a complete, ready-to-serve
unit in an individually made basket of palm leaves .
The soups include 36 ready-to-serve
varieties under the restaged name "Campbell's Select Harvest" and 12 condensed children's favorite soups to meet the federal criteria for "healthy" foods.
The 19-ounce ready-to-serve
soups will be on store shelves beginning in August.
Minneapolis-based General Mills' Progresso has rolled out ready-to-serve
Rich & Hearty Soups.
Whether it's due to the richer, heartier ingredients, bold new flavors, catchy commercials, packaging that has made "canned" soup microwavable, or because people are simply too "time-pressed" to add a can of water to the pot, sales of ready-to-serve
soups are revving up like never before.
Freshway Foods, tel: 0190 278 3666, have developed two new ready-to-serve
products to meet a special request from Asda for starters.
reports that worldwide its wet soup shipments declined 6 percent, however, consumer retail purchases of Campbell's wet soup in the United States showed continued strength, increasing over 3 percent in the quarter and for the fiscal year-to-date, led by ready-to-serve
Chunky, Simply Home, and Swanson broths brands.