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rebrand

   Also found in: Wikipedia 0.01 sec.
rebrand [riːˈbrænd]
vb
(Business / Marketing) (tr) to change or update the image of (an organization or product)
Translations
rebrand
vt product → ein neues Markenimage geben (+dat)
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The stunner was at the rebrand announcement from Irish gold dealer Gold Investments that it will now be known as Goldcore.
Stunning Georgia's a real golden girl by The Mirror (London, England)
Santander said the move to rebrand all three banks under its global moniker would be completed by the end of 2010.
Brand new names by Huddersfield Daily Examiner (Huddersfield, England)
Mr Whelan - who is understood to have beaten off interest from rival chains such as Fitness First and LA Fitness, is said to be planning to rebrand the gyms as DW Fitness.
Sports chain to sell off gyms to founder by The Journal (Newcastle, England)
 
 
 
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