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rebranding

   Also found in: Wikipedia 0.01 sec.
Translations
rebranding [ˌriːˈbrændɪŋ] n [company] → changement m d'image; [product, product line] → changement m d'image
rebranding
n the rebranding of a company → der Versuch, einer Firma ein neues Image zu geben
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Formerly Tele Gulf Directory Publications, Primedia International has just successfully concluded a rebranding exercise.
Primedia backs communications event by TradeArabia (Manama, Bahrain)
The lettings franchises cost a minimum pounds 20,000 - although an extra pounds 50-pounds 60,000 will be needed by many applicants to cover rebranding, office fit-outs, computer systems and working capital.
New franchise for letting by Daily Post (Liverpool, England)
A row erupted in Britain Monday over the rebranding of Oxford Airport as London Oxford Airport - despite being 60 miles from the capital's centre.
Row in Britain over 'London' airport name change by AFP / AFP European Edition
 
 
 
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