relationship marketing


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relationship marketing

n
(Marketing) a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction
Translations
mercatique relationnelle
References in periodicals archive ?
Applying knowledge management along with the foundations of relationship marketing provides this possibility for the organizations to be able to recognize the opportunities emerged in the market by more probability and to increase their competitive advantage.
com) Services: Full-service integrated marketing, advertising, communications agency with focus en strategic planning, customer relationship marketing, e-commerce and brand equity development
This checklist outlines the process for drawing up and implementing a relationship marketing strategy.
Haworth Press (Binghamton, NY) has begun the publication of three new quarterly journals with Spring 2001 issues, including Journal of Relationship Marketing, Journal of Police Crisis Negotiations and Journal of Threat Assessment.
RMS, which merged with Valassis and Relationship Marketing Services, will relocate the new company, Valassis Relationship Marketing Systems LLC, to 17,600 SF at 6 Armstrong Road also located in Shelton.
Relationship marketing is a recent marketing trend that involves using new technology to create and maintain long-term customer relationships.
Relationship Marketing, a West Des Moines, Iowa, advertising agency, and Uncle B's recently won the top prize in the local 1994 ADDY Awards contest for a four-color annual report for Uncle B's, the baker of America's No.
Today, the popularity of online social networking has caused a paradigm shift in relationship marketing.
Choose from a full range of relationship marketing tools, including:
Perhaps by sharing this notion of relationship marketing with camp staff, understanding will be enhanced and the element of caring will be apparent in all aspects of camp life.
ATLANTA, April 13 /PRNewswire/ -- Goizueta Business School of Emory University's Center for Relationship Marketing and Ernst & Young have joined forces to conduct the first comprehensive "best practices" study on relationship marketing.
com), a privately-held leading provider of relationship marketing software designed exclusively for the healthcare industry, today announced the availability of its free eBook titled "The Roadmap to Relationship Marketing.
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