run-of-paper

Related to run-of-paper: split run, ROP, Classified advertising, Run of Press

run-of-paper

adj
(Journalism & Publishing) (of a story, advertisement, etc) placed anywhere in a newspaper, at the discretion of the editor
Mentioned in ?
References in periodicals archive ?
Run-of-paper ads get read by 36% of women and just 27% of men.
Unisys has also recently purchased Publishing Partners International of Bedford, New Hampshire, adding a Classified and Run-of-Paper (ROP) advertising component to the portfolio of publishing solutions.
Retail run-of-paper advertising linage decreased significantly this August compared with the same month last year.
By integrating print with online and using existing classifieds and run-of-paper advertising to jump-start an online strategy, Stuart Garner, president and CEO of Thomson Newspapers, says that community newspapers have "the prospect of growth down the track.
He also said the switch of many local retailers from run-of-paper ads to inserts was hurting newspaper ad revenue since a big portion of advertiser spending on inserts goes to produce the ads rather than to the newspapers.
The bulk of the program is pre- print insertions," he notes, although run-of-paper advertising is also used.