run-of-paper

Related to run-of-paper: split run, ROP, Classified advertising, Run of Press

run-of-paper

adj
(Journalism & Publishing) (of a story, advertisement, etc) placed anywhere in a newspaper, at the discretion of the editor
Mentioned in ?
References in periodicals archive ?
Run-of-paper ads get read by 36% of women and just 27% of men.
Retail run-of-paper advertising linage decreased significantly this August compared with the same month last year.
He also said the switch of many local retailers from run-of-paper ads to inserts was hurting newspaper ad revenue since a big portion of advertiser spending on inserts goes to produce the ads rather than to the newspapers.
The bulk of the program is pre- print insertions," he notes, although run-of-paper advertising is also used.