selling point


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selling point

n.
An aspect of a product or service that is stressed in advertising or marketing.

sell′ing point`


n.
a feature that appeals or is expected to appeal to prospective buyers.
[1920–25]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
point - a distinguishing or individuating characteristic; "he knows my bad points as well as my good points"
Translations

selling point

n (Comm) → caratteristica che fa vendere bene un prodotto (fig) (advantage) → vantaggio
References in periodicals archive ?
Just like the Perry Local School district, the small size of Maynard's schools became their main selling point after New Media president Bill Plante conducted focus groups with students, parents and community members.
Paint things: The old look you are comfortable with might not be the best selling point.
The manga-style illustrations will be an easy selling point for most kids--the high-action ninjas fighting, and the female characters reminiscent of popular Bratz dolls--that will make this volume fly off the shelves.
Many, if not most, homes enjoy fireplaces and having a home with one is a selling point.
LIVERPOOL'S unique cruise volunteers are a major selling point in the city's bid to become a top liner destination.
In a market already well-represented by a few very good Aalto monographs, the unique selling point of Ray's book lies in neither the biography, although this is a concise and engaging read, nor the case studies, even though well judged and illustrated, with previously unpublished photos by the author showing the buildings in use (although one occasionally has to look beyond fuzzy focusing to appreciate the quality of the spaces).
Munkacsi was a quick learner, and he made it his selling point.
Bathrooms are an important feature of any home, as well as being a major selling point.
That's the selling point of companies that manufacture sports-themed instructional, score-keeping, scouting, and video editing software for today's coaches and administrators.
Our native PCI Express interface continues to be a major selling point as our customers want graphics that were designed from the ground up with PCI Express in mind.