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Goldberg's point is that Colbert's performance degenerates the message into "cheap mockery" that produces what General Semanticists would call a negative semantic reaction and prevents effective discussion of solutions to problems.
General semanticists at any level of proficiency, from novice to expert, will find this book beneficial as well as motivating.
The verb "to be" and its various uses of "is" can cause neurolinguistic difficulties resulting in the confounding of semantic reactions General semanticists need not desire to undo the poetry of English as in the line from Shakespeare, "To be or not to be, that is the question.
In addition to being of interest to media ecologists and general semanticists, this stimulating and provocative book should have great appeal for scholars and students in the areas of semiotics, rhetorical theory, orality/ literacy studies, philosophy of communication, and communication theory.
I wish to suggest two areas in which the analysis of irony in Erickson/Espinosa's speech to the Tea Party can be of value to General Semanticists.
But even general semanticists could probably envision themselves referring to that world as "empty of any conceptual designations we can make about it.
Whatever you say it is, it isn't," say general semanticists, meaning that whatever one can say about something isn't it.
Because of our time-binding capabilities, general semanticists often ask how, exactly, do these "generalized meanings" get constructed as performances of writing (and orality for that matter)?
General semanticists by and large are well acquainted with the story of how a young engineer from Poland named Alfred Korzybski was horrified by his experiences during the First World War, the first war to use weapons of mass destruction, the war that put an end to the notion that war is glamorous, glorious, an occasion for celebration rather than a tragedy.
General semanticists (Korzybski, 2000; Hayakawa, 1972 & 1962; Bois, 1966) favor the extensional orientation with its cumulative and progressive scientific ways and its practical way of resolving disputes through testing.
As the early semanticists claimed, Raghab means " much likeness and greed and inclination for something" and its considered to be one of the levels of kindness [2].

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