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share of voice

   Also found in: Acronyms, Wikipedia 0.01 sec.
share of voice
n
(Business / Commerce) the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities


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While its share of voice calls fell five per cent, turnover from "new wave" services such as the internet soared 32 per cent.
The rule of thumb is that in order to maintain your share of the market, you need to have a share of voice that is slightly higher (usually about 25 percent greater) than your market share.
The paid search section of the report determines an advertiser's share of voice based on how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on.
 
 
 
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