societal marketing


Also found in: Financial.

societal marketing

n
1. (Marketing) marketing that takes into account society's long-term welfare
2. (Marketing) the marketing of a social or charitable cause, such as an environmental campaign
References in periodicals archive ?
This study tests the relationship between activities of societal marketing and firms' CSR legitimacy in terms of corporate social responsibility (CSR).
Based on data from a large sample of firms operating in both southern and northern China, this study compares the relative importance of three dimensions of societal marketing activities which influence a firm's CSR legitimacy.
Different from research findings from developed economies, our data show that the social dimension of societal marketing activities is the most effective when it comes to influencing a firm's CSR image in an emerging economy.
This study suggests that, in an emerging economy such as China, firms that pay more attention to the social dimension of societal marketing are likely to be more effective in terms of building CSR legitimacy and achieving good performances.
The upsurge of the concept of Societal Marketing and Corporate Social Responsibility (CSR) in the last few decades has led to an increased interest among researchers to probe into this area.
Societal Marketing and Philanthropy in Dutch Companies, Journal of Non-profit and Public Sector Marketing 12(1): 23-36.
Societal marketing holds that blindly satisfying individual consumers and clients might not be in the best interest of society, and it therefore taps the overlapping tenets of Sustainable Development, 'Corporate Social Leadership[TM]' and ethics.
Sophie Constance is recognised in the field of societal marketing management and its integration with Corporate Strategy.
Virtually every leading organization and business school around the world recognizes the importance of CSR (corporate social responsibility), the 'triple bottom line,' societal marketing and sustainability.
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