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soft market

   Also found in: Financial 0.01 sec.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.soft market - a market in which more people want to sell than want to buy
market, marketplace, market place - the world of commercial activity where goods and services are bought and sold; "without competition there would be no market"; "they were driven from the marketplace"


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The counter argument I've heard is that in this extremely soft market (the industry has lost 5 years of growth--total commercial lines net written premium is now less than it was in 2003), if the carriers' pricing isn't aggressive, they'll have nothing left to underwrite, and loss ratios won't matter.
However, more disciplined underwriting companies tend to lose meaningful market share in soft market situations.
Unique Website opportunity -internet-marketing tool to help developers communicate value to potential buyers which is paramount in this soft market.
 
 
 
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