soft sell


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Related to soft sell: hard sell

soft sell

n.
A restrained, low-pressure method of selling or promotion.

soft sell

n
(Commerce) a method of selling based on indirect suggestion or inducement. Compare hard sell

soft′ sell′


n.
a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell).
[1950–55]
soft′-sell′, v.t. -sold, -sell•ing, adj.
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.soft sell - suggestive or persuasive advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations

soft sell

npersuasione f (indiretta) all'acquisto
References in periodicals archive ?
The soft sell started with Spielberg's AI (Artificial Intelligence) when Jude Law was a pleasure android called Johnny Gigolo and continues today with Ex Machina and TV dramas Human and Westworld.
John J Byrne) - Whytesnake, The Poinder Sisters, The Cash Trust Dummies, Soft Sell Off, Writ Writ, Sues me and the Balance Sheets, Fraud Stewart, Cream (off the top), Skint Anansie, Whyte Said Red, Take VAT, The Very Average Whyte Plan, Simply In The Red, Marillions In Debt, Frankly Devalued and the Four Seasons Ticket Money (Bob McFarlane).
It comes down to the hard sell and the soft sell Both should be employed to reach your target population The hard sell is the loudest and most obvious of the two It clearly will inform the audience who the sender is; what the sender has to say; and how the audience should respond It should leave the audience with no doubt about what they just learned.
It certainly defeats the video makers' attempt to soft sell its idea.
Under the new conditions, a soft sell may, more than ever, prove more effective than a hard sell.
But if you can live with the soft sell on the JO merchandise, there isn't really a lot to moan about.
Bred in California by Mary Caldwell out of the unraced Siyah Kalem mare Miss Soft Sell on a free season to Benchmark, Brother Derek made EUR150,000 at Keeneland's September yearling sale.