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soft sell

   Also found in: Financial, Idioms, Encyclopedia, Wikipedia 0.01 sec.
soft sell
n. Informal
A subtly persuasive, low-pressure method of selling or advertising.
soft sell
n
(Business / Commerce) a method of selling based on indirect suggestion or inducement Compare hard sell
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.soft sell - suggestive or persuasive advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations
soft sell n → persuasione f (indiretta) all'acquisto
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Articles use a soft sell approach as apposed to an in your face approach as is some pay per click advertising.
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Take into consideration that certain menu item(s) sales performance metrics can be skewed during these windows of promotions, including the week of soft sell.
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many types of collateral are considered soft sell tools because they provide information rather than sales pitch to develop a more knowledgeable group from their target clients.
The Role of Catalogs in Your Marketing Campaign by Janice Jenkins / Internet and Businesses Online community
 
 
 
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