Sainsbury's has switched straplines, replacing Try Something New Today' with 'Live Well for Less', to help bring value into its marketing equation.
The new strapline indicated Sainsbury's may have "lost its nerve", said Jonathan Hubbard from brand consultancy The Clearing.
First of f, Emily was telling Norris about the straplines
her underwear gives her.
Using typically cheeky straplines
, Together at Last and Let's Keep in Touch, the eye catching Wonderbra adverts launch the stunning new ranges; Venus, Venus Vamp and Shame on You
Musgrave Retail Partners GB is planning to introduce straplines
for its Budgens and Londis fascias within the next couple of years.
The new look is already in use on Farmfoods' own-label produce, and the chain has adopted the new straplines
'Freezing in the Goodness' and 'Great Food at Amazing Prices'.
The brand has been repositioning itself from hearty snack--with legendary straplines
such as 'A Mars a Day Helps You Work, Rest and Play' and 'If I Don't Fill You, Nothing Will'--to indulgent treat.
In January, the Advertising Standards Authority upheld complaints over a Pot Noodle ad showing couples seductively reading the instructions on the side of the pot, accompanied by straplines
such as 'the filthy Fraulein of all snacks'.
Two new creatives have been developed for Friends featuring the straplines
'Unwind with Friends' and 'More Australians', which aims to communicate the brand's 12-strong range.
Funded by the Milk Development Council, together with European funding, the 1m [pound sterling] campaign consists of teaser ads featuring the models on one page, alongside straplines
such as `See me as nature intended'.
The print and poster ads have irreverent straplines
such as Nice Pack and Fancy a Bit of the Other?
It now emerges that 'Probably won't be ditched (p3i) and will be used alongside the global strapline
, in the UK anyway.