NEW YORK--While antiaging products geared to baby-boomer women have provided much of the excitement and growth in skin care until recently, subteen
children and even infants are becoming an increasingly important focus for category growth.
But after a promising start, it partly may be the resurgent series' slide toward juvenility and direct aim at subteen
audiences that robs Tomlin's role of its potential, as Clouseau is prevented from doing or saying much that is truly outrageous to provoke the woman's schoolmarmish wrath.
Appel acutely dubs Lolita's unflagging appetite for junk food and dime-store trinkets "Teen and Subteen
Tyranny" ("Springboard" 211).
The movie's funniest bit involves a subteen
twerp who essentially tells a big-time CD-ROM manufacturer what programs it should buy and sell.
NEW YORK - The idea of subteen
girls using cosmetics may still arouse acrimonious debate, but one fact is beyond argument: Tween beauty care is a big and growing business.
NEW YORK -- Personal and beauty care products are increasingly important to subteen
children, particularly the 8- to 12-year-old segment known as tweens.
Born between the early to mid-1980s and the late 1990s, they were in their subteens
to early 20s when the recession hit in December 2007.
Teens and even subteens
are wearing more makeup to school.
In recent years subteens
have become a consumer group that rivals teens in its attractiveness to merchants and suppliers, according to industry experts.
also have emerged as a highly attractive customer segment for retailers and suppliers because of their tendency to influence the purchasing decisions of parents who bring them along when shopping.