Also found in: Thesaurus, Medical, Legal, Financial, Idioms, Encyclopedia, Wikipedia.


a. An object, such as a padded disk with a marked surface, that is shot at to test accuracy in rifle or archery practice.
b. Something aimed or fired at.
2. An object of criticism or verbal attack.
3. One to be influenced or changed by an action or event: Children were the target of the new advertising campaign.
4. A desired goal: achieved our target for quarterly sales.
5. A railroad signal that indicates the position of a switch by its color, position, and shape.
6. The sliding sight on a surveyor's leveling rod.
7. A small round shield.
8. A usually metal part in an x-ray tube on which a beam of electrons is focused and from which x-rays are emitted.
9. Biochemistry A molecule or molecular structure, such as a protein or a nucleic acid, that a drug or other compound interacts with and modulates the activity of.
tr.v. tar·get·ed, tar·get·ing, tar·gets
1. To aim at or identify as a target: targeted the airport hangar.
2. To identify or treat as the object of action, criticism, or change: targeted the molecule for study; targeted teenagers with the ad campaign.
3. To design for or direct toward a specific object or audience: targeted the ad campaign toward seniors.
4. Biochemistry To interact with as a target: drugs that target estrogen receptors.
on target
Completely accurate, precise, or valid: observations that were right on target.

[Middle English, small targe, from Old French targuete, variant of targete, diminutive of targe, light shield, of Germanic origin.]

tar′get·a·ble (-gĭ-tə-bəl) adj.


1. (Military) military the act of deciding to attack a particular point, area, or person physically
2. the act of attempting to appeal to a person or group or to influence them in some way
3. the act of directing or aiming something at a particular group of people


The process of selecting and prioritizing targets and matching the appropriate response to them, taking account of operational requirements and capabilities. See also joint targeting coordination board; target.
References in periodicals archive ?
Congress has been discussing targeting the money for areas where terrorism is most likely, instead of spreading the money all over the country,'' Los Angeles County Sheriff Lee Baca said.
As a new institution responsible for a new currency area, the ECB decided not to simply copy an existing strategy, such as monetary targeting or inflation targeting.
In addition, with the repeal of the General Utilities doctrine, the consistency rules of sections 338(e) and (f) no longer served their original purpose of targeting transactions designed to selectively step up the basis of certain assets while preserving the tax attributes of other corporations.
IMAKE's Ad Exchange technology has been rigorously tested through the daily targeting of over 200 million banner advertisements.
The ECB should change its inflation ceiling to 3 percent and adopt inflation targeting with a range of 1-3 percent.
The dogma for treatment of cancer has changed, with the cytotoxic drugs used in chemotherapy regimes set to lose their dominance and be used alongside targeted therapies that are being developed with the aim of more specifically targeting cancer cells.
today introduced the world's first automatic targeting advertising network.
com/reports/c43855) has announced the addition of "Competitive Outlook on Antiangiogenesis and Vascular Targeting in Oncology" to their offering.
The addition of geo-targeting to Pheedo's RSS and on-site marketing offering, for the first time, allows advertisers to increase the specificity of their targeting efforts by worldwide location.
Calando's first therapeutic contains a targeting ligand the cell surface receptor for which is over-expressed on a wide variety of different cancers.
today announced a worldwide multi-target strategic alliance to discover, develop and market novel medicines targeting four chemokine and chemoattractant receptors for the treatment of a variety of inflammatory disorders, including Traficet-EN(R) in late stage development for the treatment of inflammatory bowel disease (IBD).
E[acute accent]Demographic targeting is the latest addition to the growing lineup of targeting tools, including contextual matching and geographic targeting, offered by ITtoolbox to the company's marketing partners.

Full browser ?