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test marketing

   Also found in: Wikipedia 0.01 sec.
test marketing
n
(Business / Marketing) the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change


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After a finger-pointing furor during test marketing, a German firm has decided not to roll out its Obama-Fingem to the general market.
00 Hardcover HF5415 This resource for marketing professionals explains how to use computer-based simulated test marketing (STM) to dramatically improve the odds of successfully introducing a new product or service.
is test marketing Sam Adams Light draft beer in six cities.
 
 
 
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