tie-in


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Related to tie-in: tie-in sales

tie-in

(tī′ĭn′)
n.
1. A connection or association: the tie-in between economic hardship and civil strife.
2.
a. A media product, such as a book, video game, or movie, that makes use of material presented in another, usually more well-known media product: a video game that was a tie-in to a popular movie.
b. An advertisement or promotional action connecting one brand or product with another or with a popular event.

tie′-in`



adj.
1. designating a sale in which the buyer, in order to get the item desired, must also purchase one or more other items.
2. pertaining to two or more products advertised or sold together.
n.
3. a marketing strategy or campaign in which related products are promoted or sold together: a book and movie tie-in.
4. an item in a tie-in sale or advertisement.
5. any direct or indirect link or relationship.
[1920–25]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.tie-in - a fastener that serves to join or connect; "the walls are held together with metal links placed in the wet mortar during construction"
nosepiece, bridge - the link between two lenses; rests on the nose
fastening, holdfast, fastener, fixing - restraint that attaches to something or holds something in place

tie-in

noun
A logical or natural association between two or more things:
Informal: hookup.
Translations

tie-in

[ˈtaɪɪn] N (= link) → vinculación f, relación f
police are looking for a tie-in to connect the two casesla policía busca una vinculación or relación entre ambos casos
guides on cooking and gardening with a TV tie-inlibros de cocina y jardinería relacionados or vinculados con un programa de TV

tie-in

[ˈtaɪˌɪn] n (Comm) (link) → legame m
References in periodicals archive ?
com has posted a list of tie-in ideas for April news release topics.
Nestle Rowntree has also reported strong sales growth as a result of its World Cup activity and Big Brother tie-in.
On the day before Thanksgiving, three new blockbuster films open - 'Timeline' based on Michael Crichton' s best seller, which is re-released in a new cover; Disney's 'The Haunted Mansion' which is based on a theme park ride and comes with a junior novelisation from Random House; and 'In America' an independent movie garnering rave reviews and awards, which comes with a book tie-in written by the director Jim Sheridan and his daughter.
Our feature on "Frozen Science" is a "cool" tie-in with lessons on the body's metabolism and heat regulation, as well as the Earth science of avalanches (check out our miniposter).
Media tie-in work fills a (thankfully) separate section of the s.
The pipeline installation will be performed in 2005 with tie-in and completion scheduled during 2006.
In fact, 2002 has to be considered one of the top movie tie-in years to date for the toy industry, with no less than a half-dozen movies expected to spur toy sales dramatically.
69 per cent has a tie-in for two years and an arrangement fee of pounds 295.
It will also be a retail and fast-food showdown among promotional movie tie-in partners connected with these two movies and dozens more.
Stolt is presently preparing to perform riser tie-ins at the existing Brazos Block 538 platform and will tie-in the pipeline at the Galveston Block A244 location following platform installation this month.
Fox has garnered over $100 million in promotional support, including an innovative synergistic tie-in with the Fox Broadcasting Company.
One cased horizontal oil well at an average working interest of 75% was completed at year end and is awaiting tie-in.